Barry's

Since opening its first studio in West Hollywood over 2 decades ago, Barry's Bootcamp has been steadily growing its global footprint and clientele to position the brand as "The Best Workout In The World." As the originators of the high intensity interval training group fitness classes, Barry's is now one of the largest studio fitness brands with over 100,000 members taking classes weekly.

Over the course of 6 months, I worked closely with the Barry's Bootcamp team to establish a cohesive digital system that supports the brand’s global expansion, promotes a sense of community in and out of the studio, and increases overall class bookings.

THE INITIAL SYSTEM and digital refresh was a big success. This lead to additional work on their collaboration with lululemon AND A partnership with balmain's creative director, Olivier Roustieng. THE LATTER BEING CALLED ONE OF '15 fashion brand storytelling examples' that inspire by shopify.

Agency: Barrel