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Since opening its first studio in West Hollywood over 2 decades ago, Barry's Bootcamp has been steadily growing its global footprint and clientele to position the brand as "The Best Workout In The World." As the originators of the high intensity interval training group fitness classes, Barry's is now one of the largest studio fitness brands with over 100,000 members taking classes weekly.
Create a seamless digital ecosystem that supports the gym’s rapid global growth and additional revenue streams including merchandise, bookings, and collaborations.
After the launch of the new site experience, Barry’s saw an increase in overall bookings and their new digital experience proved to be a cohesive experience across different countries and languages. The success of the initial site launch led to work for additional micro-site experiences including the Lululemon and Olivier Rousteing (Balmain) collaboration.