Warm & Wonderful

Known for their iconic Red sheep sweater worn by Princess Diana, Warm & Wonderful is a heritage British Knitwear brand that recently relaunched in 2021. To celebrate this relaunch, I lead the design of their e-commerce store by creating a seamless purchasing flow that enstilled delight and brand essence at different touchpoints.

The 'black sheep' is a recurring hero in this story and is incorporated both in smaller UI moments and various sketches that the original founders created back in the late 70s.

Agency: Barrel